The blogosphere’s theme for the remainder of 2009 should be the Rahm Doctrine. Clearly we are in the middle of a pretty major economic crisis. Hopefully it won’t last much longer than 2009.  I also think we are in the middle of a more subtle social crisis that will likely go on for much longer. Don’t believe me? Think about the climate, income inequality, healthcare, increasing global conflict, rising food prices.

With so much in the way of crisis going on right now, according to the Rahm Doctrine at least, there should be plenty of opportunities. Especially for entrepreneurs.We’ve already highlighted a few of these opportunities, and will continue to do so.  Other bloggers are doing the same (everyone from Gary Vaynerchuk to Paul Krugman)

President Obama in his weekly address this morning confirmed this belief. What we’re going to see in the coming months is a global willingness to try new ideas out, mostly because many of the old ideas are broken. And we’re already seeing signs of it.  Americas workforce is switching sectors. We are investing in our homes to increase their efficiency (and stave off loss in value). For a great article on what some of the coming changes could be, check out this months Atlantic.

And if you have your own ideas of opportunities within crisis please share them with us. One of our favorites is here.

Branding a city

Brian Lehrer had a fascinating piece today on how the public sector took on a private sector strategy to save New York during the 1970’s. The city invested in Branding. Faced with a failing economy, rising crimes rates and a bad reputation New York officials created the iconic campaign “I Love NY”.

My main takeaway from the piece was the comment Miriam Greenberg made about branding. She said that branding is a combination of both marketing and material, that you need more than just a great message. I completely agree.

There’s a lot of discussion about what companies and governments should invest in during these times. There’s healthcare, or education, or infrastructure. If anyone said branding, I bet the suggestion was widely dismissed.  But if you take Ms. Greenberg’s use of the term, its really not such a bad idea.  Branding helps people identify with products and if anything needs support of the people right now, its the economy. Its our cities and local businesses.  Its going to be the new products.

So for every project that we are launching, stimulus or not, lets make sure we put a solid branding effort into it too.

A lesson for the public and private sector alike.

Quick - Post
Fast Company’s piece on Marine Energy is a good introduction to an area that’s often overlooked in our search for renewable energy.

Check it out here http://tinyurl.com/b9v4y4